Giovanna Maggioni, Director General of UPA Utenti Pubblicità Associati.

During her rich working experience Giovanna Maggioni has dealt with communication issues in a several respects.
For 10 years  Giovanna Maggioni has held roles of increasing responsibility  with the  publisher Corriere della Sera – Rizzoli  where she  acquired a deep knowledge of  advertising and promotion in the  publishing world.
UPA, the Italian Association of Advertisers, was the natural professional progression of this experience First as  Director of  the  Studies and research area (she is member of the Boards of Directors of Auditel, Audipress, Audiweb, Audimovie and AudiOutdoor,(where she is also President) and  then as Director General of the Association.
Giovanna Maggioni  has a degree in statistics at the Università Cattolica in Milan.

She is member of the Board of Directors of Istituto dell’Autodisciplina   Italy’s advertising standards authority and member of Board of Directors of Fondazione Pubblicità Progresso.