15:00-18:30
Presenter: Roberta Carlini
Introduction
15:00-15:40 // KEYNOTE SPEECH
Industry 4.0 and new processes of value creation
Speaker: Luigi Serio
15:40-16:10 // KEYNOTE SPEECH
5G al Tactile Internet: prospettive e sfide delle reti per Industrial IoT
Speaker: Stefano Giordano
16:10-16:40 // KEYNOTE SPEECH
Online psychometrics for automatic customisation of digital experiences
Speaker: Vesselin Popov
Protecting Privacy and Democracy in a Microtargeted World Democracy has a new digital landscape, one which is being rapidly
transformed by three little-understood yet increasingly popular technologies. Big data, psychological prediction and microtargeted
advertising might have the power to sway elections by using voters’ online behaviour to understand and influence their political motivations. Indeed, ongoing investigations into the US presidential election and the Brexit referendum suspect that these techniques might already have had this impact.
Conjecture aside, these techniques are real. They have a scientific basis and their academic roots can be traced to research done by the University of Cambridge Psychometrics Centre. In 2013, before anyone in marketing or politics had heard of psychographics, the Centre demonstrated that it was possible to predict intimate psychological traits from social media data.
Expanding this research to other digital footprints, the potential for highly accurate and efficient psychological assessment using computers is now undeniable and is at the heart of ongoing debates regarding how we ought to regulate electoral processes in an ever-connected world. Vesselin Popov will explain the origins of this science and discuss its implications for the future of democracy, presenting a view on what ordinary citizens can do to defend themselves from algorithmic manipulation.
16:40-17:30 // PANEL
Case history
Speakers: Matteo Vignoli per il caso Legumotti Barilla, Francesco Oppedisano (NextIn)
17:30-18:30 // PANEL
New economy: state of the art in Tuscany
Presenter: Alberto Di Minin
Speakers: Giuliano Manara, Antonio Mazzeo, Andrea Bonaccorsi e rappresentanti istituzionali