11:00-13:00
Presenter: Claudio Giua
Techniques, opportunities and risks: the world of advertising is being completely revolutionised by digital innovation. “Programmatic advertising” is gaining ground. Big data analysis, collected by exploring user navigation habits, will allow advertisers to select potential customers with increasing precision, sending them appropriately targeted advertising messages.
11:00-11:30 // KEYNOTE SPEECH
Distributing advertising in an increasingly digital world
Speaker: Giancarlo Vergori
11:30-12:00 // KEYNOTE SPEECH
The figures for digital advertising in Italy and worldwide
Speaker: Luca Bordin
12:00-13:00 // PANEL
The white paper of advertising
Speakers: Giovanna Maggioni, Fabrizio Carotti, Massimo Russo