09:30-17:30 // LIMITED ACCESS WORKSHOP –
SOLD OUT
Presenter: Enrico Marchetto
DIRECT VS LATENT DEMAND
What kind of market is Facebook, and how does it differ from other markets that we have known for 20 years?
FACEBOOK NUMBERS
- The numbers of Social Media in Italy
- The sociodemographics of Facebook
- The key metrics of Facebook: reach and engagement, and how to study and analyse them in depth
FACEBOOK CONTENT
- The “perfect” content
- “Smart Contents” and exploring the writing console
- The natural language of social media
- Tips and Tricks
- Analysing organic conversation
THE TOOL KIT
- Audience Insights
- Pixel Audience
- List Audience
- Smart Content Audience
- Lookalike Audience
FACEBOOK ADVERTISING
- Is your Facebook advertising not working? What not to do when using FB Adv
- The ingredients for a good advertisement on Facebook (the choice of target, segmentation by interest, budget)
- All the different advertising products (from promoted posts to lead ads)
- Remarketing
- “Hot” and “cold” audiences
- The copy and the visual
- Monitoring results
CASE STUDIES
- Facebook Adv for conversion
- Remarketing with Facebook Adv