09:30-17:30 // LIMITED ACCESS WORKSHOP

Presenter: Alessandra Farabegoli 

EMAIL MARKETING, HOW AND WHY

  • email marketing within an effective digital strategy
  • newsletters, DEM, transaction messages: various forms of email marketing
  • following the rules: privacy-proof email marketing
  • reaching your target without being mistaken for spam

MAILING LISTS AND HOW TO MANAGE THEM

  • a healthy way to create a list and see it grow
  • segmenting to increase relevance
  • managing inactive subscribers: rekindling the flame or leaving as friends

STRATEGY AND EXECUTION: THE WORK PLAN

  • the editorial plan: providing value in exchange for interest and engagement
  • the periodic newsletter, series of emails, and automatic messages
  • the importance of using professional tools, and how to choose the right mailer

EMAILS THAT WORK

  • first, getting them to open the email: sender and subject
  • second, making yourself understood: the structure of the message
  • third, getting results: the call to action
  • using (or not using) images: when and how

SET CLEAR GOALS AND MEASURE RESULTS

  • reading the data and understanding which numbers really count

 

The event is free and freely accessible until exhaustion. Booking is recommended.
Book here your reservation.

For info and assistance on reservations: +39 347 8336183 or ttour@internetfestival.it.

Venues

Cinema Teatro Lux
Piazza Santa Caterina, Pisa, PI, Italia
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