“Marketing dei prodotti enogastronomici all’estero”

Exports today are more than ever an essential channel for the growth of Italian agri-food companies. Expanding your market, however, is not a choice to take lightly: it requires huge investments, and while today’s market is increasingly global, it is also true that competition is high, regardless of where we decide to bring our products. There is no room for improvisation. This volume aims to provide all of the tools that can help a company, big or small, to make the most of their investments in foreign markets. From an initial analysis of the buyers’ market, from the adaptation of flavours and packaging to international tastes, to the best media strategies for an international audience, “Marketing dei prodotti enogastronomici all’estero” (Marketing food and wine abroad) is a compendium that, in a general theoretical framework, offers concrete examples, useful tools and case studies from which to draw inspiration.