In the not too distant future, the world is split into two huge blocks formed by two economic alliances, NewState and TheNation, in a war for global control. The fighters in this war are the Timed: mercenary soldiers with extraordinary abilities, but condemned to...
As well as playing, children love to create their own games and invent new stories. Videogames are a great opportunity to help them develop new forms of collaboration and expression, especially emotional. Adults and children take part in the same marathon to create...
12:00-13:00 // KEYNOTE SPEECH Speaker: Francesco Toniolo Nostalgia in the gaming industry is not just about the need that many people feel to “look back” at the games of the past; this sentiment has also developed solid roots in the narrative structure of...
IF Game Jam is the Internet Festival video game development marathon. Forty hours to form a team, come up with a concept and develop a game. Game designers, programmers, graphic and sound designers, all taking part in the only team marathon made of pixels and lines of...
11:00-13:00 // KEYNOTE SPEECH Speaker: Dario D’Ambra How would praying mantises handle a relationship if they had human feelings? This was one of the main premises of our Don’t Make Love game. In order to tell a love story like that, we decided to create a...
10:00-13:15 Presenter: Federica Meta The legal aspects of the creative industries, between laws, creative commons and piracy; preserving, in the era of easy copying and information at a click, a moral and intellectual principle such as copyright using the new...
11:00-13:00 // PANEL Presenter: Davide De Crescenzo Speakers: Vittorio Bugli, Urmas Eigla, Chiara Daneo, Grazia Ugolini Once again this year, Giovanisì will be continuing their reflection on the themes of digitisation, begun during the 2016 edition of Internet...
09:30-17:30 // LIMITED ACCESS WORKSHOP – SOLD OUT Presenter: Enrico Marchetto DIRECT VS LATENT DEMAND What kind of market is Facebook, and how does it differ from other markets that we have known for 20 years? FACEBOOK NUMBERS The numbers of Social...
09:30-17:30 // LIMITED ACCESS WORKSHOP Presenter: Alessandra Farabegoli EMAIL MARKETING, HOW AND WHY email marketing within an effective digital strategy newsletters, DEM, transaction messages: various forms of email marketing following the rules: privacy-proof email...
9:30-13:30 Presenter: Gerardo Adinolfi ITACA is a European cooperation initiative sponsored by the Società della Salute di Pisa, promoting disabled accessibility in tourism. The project, funded by the Italy-Maritime France Interreg Program, aims to create an...
18:30-20:00 // KEYNOTE SPEECH Presenter: Michele Smargiassi Speaker: Juan Fontcuberta What remains of photography in the age of post-truth, selfies, the indiscreet windows of Facebook, the drive of consumerism, emoji and spam? Today we are facing a ferocious...
Four experts, four tools to be developed in order to build an effective digital marketing strategy: sentiment analysis, what the Internet is saying about you; getting your site and communication smartphone-friendly; email marketing, your love letter to your customer;...
